Who We Are

Our Methodology

We are battle-hardened operators who have built, scaled, and exited a regional business. We are not theorists—we are execution-driven specialists who have navigated the complexities of scaling a brand from scratch to acquisition.

We are the team behind Munchbox, the leading homegrown healthy consumer brand in the GCC. We took the brand from a simple idea to a regional powerhouse, culminating in its acquisition by the region’s largest food conglomerate.

During this Journey, we:

10X’ed revenue in the first 5 years of operation.
6X’ed revenue in the final two years leading up to acquisition.
Launched 150+ SKUs and built supply chains across three continents.
Designed and developed a category-defining brand identity, making it one of the most well-known consumer brands in the UAE.
Improved gross margins by over 50%, ensuring profitability and long-term sustainability.

Explore Case Studies

During this Journey, we:

10X’ed revenue in the first 5 years of operation.
6X’ed revenue in the final two years leading up to acquisition.
Launched 150+ SKUs and built supply chains across three continents.
Designed and developed a category-defining brand identity, making it one of the most well-known consumer brands in the UAE.
Improved gross margins by over 50%, ensuring profitability and long-term sustainability.

Explore Case Studies

Expanded distribution to seven countries, unlocking cross-border growth opportunities.
Implemented ERP systems—twice— refining operational efficiency at scale.
Built and managed a regional organization, with leadership teams based in Dubai and Jeddah.
Established a supply network of private-label manufacturing partners across five countries in Europe, Asia, and the GCC.

Expanded distribution to seven countries, unlocking cross-border growth opportunities.
Implemented ERP systems—twice— refining operational efficiency at scale.

Built and managed a regional organization, with leadership teams based in Dubai and Jeddah.
Established a supply network of private-label manufacturing partners across five countries in Europe, Asia, and the GCC.

Developed in-house products and manufactured them in our own facility, ensuring full control over product innovation and quality.
Raised capital from angel investors & VCs and ultimately exited to a billion-dollar regional player.
Failed, learned, and ultimately cracked the playbook for successfully and sustainably scaling businesses in the GCC.

We don’t just advise—we execute. Whether you need to accelerate growth, improve profitability, attract investment, or prepare for an acquisition, we apply real-world experience to deliver tangible results—fast.

Schedule a Meeting

Developed in-house products and manufactured them in our own facility, ensuring full control over product innovation and quality.
Raised capital from angel investors & VCs and ultimately exited to a billion-dollar regional player.
Failed, learned, and ultimately cracked the playbook for successfully and sustainably scaling businesses in the GCC.

Schedule a Meeting